Beer, Lawrence A
        Essential Concepts of Cross-Cultural Management: Building on What We All Share / Lawrence A. Beer. - Business Expert Press, 2012. - 196Pages.
        Ebook from IG Library

        Tóm tắt: You may recognize the statement on the back cover of so many textbooks concerning the global environment of commerce—“to help you understand and appreciate the economic, political, and technological context in which international business operates.” But this defined approach is tantamount to placing three wheels on a car and expecting it to drive smoothly. It cannot be operated without the balance that a fourth one provides, and that required wheel is culture

        ISBN
        
1. International Business.2. Kinh doanh quốc tế.
I. Sauter, Margaret.

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EB16000033

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