Roebuck, Deborah Britt
        Communication Strategies for Today’s Managerial Leader / Deborah Britt Roebuck. - Business Expert Press, 2012. - 411Pages.
        Ebook from IG Library

        Tóm tắt: Given that communication is the lifeblood of an organization, managerial leaders need to understand how to use communication strategies to build their teams to achieve organizational objectives. Studies repeatedly point to the impact communication skills have on the ability of managerial leaders to succeed or fail. Too often individuals move into managerial leadership roles without awareness of the need to improve their communication skills. These individuals may be subject matter experts whose technical skills allowed them to succeed as individual team members, but when placed in managerial leadership roles, they fail because they lack the relationship building skills needed to foster teamwork. Therefore, this book provides the communication principles that are so critical for today's managerial leader

        ISBN
        
1. Corporate Communication.2. Chiến lược truyền thông.

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EB16000023

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