Aswathappa, K
        International business / K. Aswathappa. - 5th ed. - New Delhi : Mc Graw Hill, 2012. - xxxv, 870 p. : ill. ; 23 cm.
        Includes bibliographical references and index

        Nội dung: 1. Nature of international business -- 2. Multinational corporations -- 3. Global trade and its theories -- 4. Foreign direct investment -- 5. Political and legal environment -- 6. Cultural environment -- 7. Managing accross cultures -- 8. Negotiating across cultures -- 9. Technological environment -- 10. Economic environment -- 11. International strategic management -- 12. International organisational structure -- 13. International strategic alliances -- 14. Integration between countries -- 15. Institutional support to international business -- 16. World trade organisation -- 17. International operations management -- 18. International marketing -- 19. International financial management -- 20. Financing foreign trade -- 21. International accounting -- 22. International human resource management -- 23. Social responsibility and ethical issues in international business -- 24. Future of international business -- 25. E-Business

        ISBN . - ISBN
        
1. International business.2. Thương mại quốc tế.3. Phân tích thị trường.4. Ngoại thương.
I. Nhan đề

Số định danh : 382 A109

DHTDM:  [ Rỗi ]  Sơ đồ

NV: SDH1500075

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