Ehrlich, Evelyn, 1950-
        The financial services marketing handbook : tactics and techniques that produce results / Evelyn Ehrlich and Duke Fanelli. - 2nd ed. - Hoboken, N.J. : Bloomberg Press, 2012. - xi, 196 p. : ill. ; 26 cm.        (Bloomberg financial series)

        Series data from the jacket
        Includes bibliographical references and index

        Tóm tắt: "The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the information they need to stretch more value from each marketing dollar.The Second Edition includes updated case studies and charts. This new edition looks at important topics in the industry such as: Real time monitoring of conversations (e.g., Twitter and Facebook) and the impact on branding and positioning; New info on landing pages, e-mail success factors; Behavioral economics to psychology of money and budgeting"--Provided by publisher

        ISBN
        
1. Financial services industry -- Marketing -- United States.2. Financial planners -- Marketing.3. Customer relations.4. Công nghiệp dịch vụ tài chính -- Tiếp thị -- Mỹ.5. Hoạch định tài chính -- Tiếp thị.6. Quan hệ khách hàng.
I. Fanelli, Duke, 1954-. II. Nhan đề

Số định danh : 332.10688 E201

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