Levy, Michael
        Retailing management / Michael Levy, Barton A. Weitz. - 5th ed. - Boston : McGraw-Hill Irwin, 2004. - xxxv, 658 p. : col. ill., ; 26 cm. .        (The McGraw-Hill/Irwin series in marketing)

        Nội dung: The World of Retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel retailing--a view into the future -- customer buying behavior -- Retailing Strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Site selection -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Merchandise Management -- Planning merchandise assortments -- Buying systems -- Buying merchandise assortments -- Buying systems -- Buying merchandise -- Pricing - Retail communication mix -- Store Management -- Managing the store -- Store layout, design, and vital merchandising -- Customer service

        ISBN
        
1. Retail trade -- Management.2. Kinh doanh bán lẻ -- Quản lý.
I. Weitz, Barton A. II. Nhan đề

Số định danh : 658.8 L207

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SDH1300128

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